How the TOMS Framework Can Transform Social Value into Business Impact and Trust

The Issue with Poor Reporting

A logistics company was engaged in numerous impactful social value projects, including contributions to WWF, international tree reforestation, and local community initiatives, but struggled to quantify and report on these efforts effectively. This lack of structured reporting also impacted their competitive positioning in Public Sector tenders.  

How We Brought Structure to Social Impact

To address the reporting challenges, the company implemented the TOMS (Total Outcomes Measurement System) framework, in line with the Public Services (Social Value) Act of 2012. This comprehensive approach allowed them to systematically measure and report on their social initiatives, ensuring that all activities were documented and their impact quantified. An external certification with the accreditor Planet Mark was undertaken to verify calculations and affirm transparency.  

How We Turned Data Into Action

The implementation involved a three to four-month setup process that included: 

• Training team members to use the TOMS framework effectively. 
• Designating a lead to compile and manage data, maintaining a library of evidence for various activities 
• Collaborating closely with HR to rollout initiatives such as Mental Health First Aider training, occupational support for employees, yoga, and fitness benefits, hiring of local staff from challenging backgrounds 
• An ocean and river clean-up campaign with thousands of hours spent on beach cleanups around the UK, as well as advocacy events with partners such as Oxo Tower  
• Streamlining the processes for recording volunteering hours and measuring outcomes, such as time spent on activities and the number of participants 

How Reporting Delivered Results

The structured reporting through the TOMS framework led to significant outcomes, including: 

• An increase in documented social value from £300,000 to £3,000,000 over four years 
• Enhanced clarity and understanding of social initiatives for clients, contributing to competitive advantage in tenders 
• Retention of key contracts, such as with NHS trusts, where social value initiatives accounted for 10% of the scoring criteria 
• The establishment of a nationally recognized framework that improved client relationships and demonstrated the company’s strong commitment to social responsibility 

The successful implementation of these measures not only enhanced the company’s reporting capabilities but also solidified its reputation as a socially responsible business, meeting client demands and driving future growth.