The Loophole
On paper, the ban looked like a win for both public health and the planet. In practice, however, manufacturers quickly found ways around it. As soon as the ban came into effect, manufacturers found a sly loophole to keep the cash flowing. The law targeted ‘single-use’ vapes, but many companies began selling slightly modified versions marketed as ‘rechargeable’ or ‘refillable’, even if they were effectively the same devices. Leading disposable brands like Elf Bar, Lost Mary, and Geek Bar have introduced almost identical reusable models, usually priced at around £5.99. A small charging port on the bottom was enough to dodge the definition, and customers were none the wiser, with the chargers and refillable pods needed for vapes to be reused hardly accessible in many of the shops selling these vapes.
For most consumers, this means the ‘rechargeable’ vape is still a single-use product in all but name. In fact, a review of 50 convenience stores and vape shops across London and south-east England revealed that retailers carry new reusable devices much more often than refills, indicating that customers are frequently purchasing the devices as though they were disposable.
Two out of five shops did not offer the cartridge refills needed for reusable e-cigarettes, and in stores that did, reusable vapes were stocked far more heavily than refill pods. Nearly one-third of the outlets continued to sell disposable vapes, often placing them in prominent displays, despite the new regulations.